When email emerged, imagine all the work that went into educating people about what it actually was. The ad didn't promise "joy" or "empowerment". Through a concise description of what it is, people were meant to take away how it would help them.
@SylvainLabs on Twitter
“Psychologists & child-development experts say cross-cultural experiences increase sense of connection & empathy” https://t.co/84dp0wMTlM